The PGM Blog
Is it FAIR For Fundraisers to Offer Free Gifts?
Free gifts can be seen as suspect in any context, because the concept of fairness is at the core of all human interaction. “You want me to do something for you – what’s in it for me?” Quid pro quo. Tit for Tat. You scratch my back, I’ll scratch yours … Like it or not,...
Is Print Dead?
It's easy to find technology companies claiming print is dead. But the DMA (Direct Marketing Association) reports print response rates outperform digital. Yet some fundraising marketing experts continue to tout technology-based marketing automation solutions. And...
Learning from Gen Z and Planned Giving Marketing
Serial entrepreneur, international speaker, and soon-to-be published author, Andrew Rosenstein, popped into my office yesterday to show me the outline of his work in progress, “Understanding the Drive of a Rising Generation.” You probably have never heard of Andrew,...
4.5 Ways Prospect Research Can Help You Market Planned Gifts
This blog focuses on our primary business, planned giving marketing. But to diversify our subject matter and help fundraisers, we like to feature the work of our friends and colleagues in the community. Please join me in welcoming today’s guest author, Sarah Tedesco....
The Secret to Getting More Planned Gifts
As a fundraiser, you always feel the pressure to find more planned gifts. Hopefully, this secret will help you connect to more donors and build your planned giving program. An experienced major and planned giving officer called me the other day. He was preparing for a...
A Master-ful Thank You
As a fundraiser, you know the power of two small words “thank you.” Thank you is an acknowledgement of connection, a humble appreciation of a partnership. These words are always powerful, but sometimes, they are actually prophetic! That's the case of this 2009...
Planned Giving Donor Stories That Inspire Others to Give
Do you absolutely LOVE to write donor stories? We didn’t think so. But, as a successful fundraiser, you understand how powerful a donor story can be to your planned giving program. If you're not working with Planned Giving Marketing yet (who would write a powerful,...