The PGM Blog
4.5 Ways Prospect Research Can Help You Market Planned Gifts
This blog focuses on our primary business, planned giving marketing. But to diversify our subject matter and help fundraisers, we like to feature the work of our friends and colleagues in the community. Please join me in welcoming today’s guest author, Sarah Tedesco....
The Secret to Getting More Planned Gifts
As a fundraiser, you always feel the pressure to find more planned gifts. Hopefully, this secret will help you connect to more donors and build your planned giving program. An experienced major and planned giving officer called me the other day. He was preparing for a...
A Master-ful Thank You
As a fundraiser, you know the power of two small words “thank you.” Thank you is an acknowledgement of connection, a humble appreciation of a partnership. These words are always powerful, but sometimes, they are actually prophetic! That's the case of this 2009...
Planned Giving Donor Stories That Inspire Others to Give
Do you absolutely LOVE to write donor stories? We didn’t think so. But, as a successful fundraiser, you understand how powerful a donor story can be to your planned giving program. If you're not working with Planned Giving Marketing yet (who would write a powerful,...