Spark Interest in Making a Planned Gift
Have more conversations with more donors through powerful, personal invitational marketing.
MESSAGES THAT INSPIRE & INVITE
Much of what passes as planned giving marketing today is really just an education about gift types.
But your marketing needs to inspire donors and invite them to contact you. The education comes after they contact you–when you can talk about a specific gift that meets their goals.
If you opted for “education-style” marketing, it could be why you aren’t getting the results you want.
Instead, choose a marketing message PROVEN to work with donors.
Remind donors of the importance of your mission.
Inspire donors with stories of people "just like them" who have made an impact.
Invite them to contact you to talk about their legacy plans.
The All-in-One Planned Giving Marketing Solution PROVEN to Work
Winning Strategy – Focus On the Three “I’s”
Focus on the IMPACT of a planned gift (rather than the actual gift type).
Use INCLUSIVE language so donors realize people just like them can make a gift.
Be INVITING so people know you’re always available to talk about making a planned gift.
Tested & Proven Success
Persuasive and emotive language prompts donors to respond to your invitation
Compelling and rich donor testimonials inspire donors to join their peers in making a gift
Highly customized so people make a fast emotional connection
12 impressions/year ensure your organization is top of mind
Multiple touch points reinforce your message both digitally and in print
Beautifully designed content reinforces the brand of your organization
Websites and landing pages provide 24/7 access to donor stories
Free, lead-generating resources help interested donors identify themselves
Good bye DIY... Hello DFY. The All-in-One, Done FOR You Solution takes away the stress of marketing so you can focus on talking to donors
Dedicated Success Manager who will be available (and accessible!) by phone during business hours.
Dedicated Data Specialist who will “go over the numbers” so you know exactly who is engaging and who might be ready for a conversation!
Dedicated Service means we’re here to help. We listen to your ideas, make changes, work with your schedule. We’re your marketing partner, not a marketing vendor.
AutoMAGIC Campaign Reporting
Like having “x-ray vision,” see which donors are reading and responding so you know exactly who to prospect for a call!
Make your calls with confidence
Gain insight on what topics inspire your donors to engage (so you know how to lead the call)
See which stories get the best response with your whole list
Receive personalized recommendations during your Strategic Quarterly Reviews
Know for sure your marketing is working
Provide your board with a clear report so they can see what's working
“PGM has been instrumental in assisting with our planned giving message and reaching a donor base previously untapped by our resources. Their creativity, attention to detail, and collaboration have helped us reach a new level with our planned giving marketing.”
Assistant Vice President of Development, Siena College
PGM’S No Hassle Guarantee
Consistently connects to your donors so your organization is top of mind when life happens
Dashboard allows you to see donor activity so you know who to call
Content customized and branded for your organization
Phone support always available during business hours
Regular reviews with a data specialist
Increases opportunities for donors to engage
No monthly subscription fee
No lapses in communication
Copywriting, graphic design, and marketing specialists do the work so you can do less sales and more fundraising
Uncovers donors who might be ready for a conversation about a planned gift
Spark Omni Plus Includes:
PGMicrosites™ are the modern-day answer to those tired planned giving websites of yesteryear.
Drive interested responders to a topic-specific page, promoting them to engage with your marketing.
Utilize the power of email marketing to drive donors to your landing page where they self-identify as interested in making a planned gift.
When donors or advisors have questions about making a planned gift, these printable PDF downloads become an invaluable resource.
Printed in full color on heavy stock. Professionally designed. Expertly written. Addressed and mailed.
24/7 access to a password-protected reporting dashboard giving you a detailed view of your campaign’s success and individual donor engagement history.