6 Reasons to Hire a Planned Giving Marketing Company (Instead of Trying to DIY)
Have you ever thought you could save your organization a lot of money if you didn’t hire a Planned Giving Marketing company, and did all the work yourself?
But what would you say if I told you there’s a big hidden cost of trying to do all your planned giving marketing by yourself. It’s the “high cost of low cost” as one of our colleagues says.
While purchasing the paper writing a letter, and stuffing envelopes yourself seems like it’s the better way to go, you lose two things: effectiveness and efficiency.
The case for using a professional planned giving marketing firm isn’t just the out of pocket cost. There are hidden costs that impact your ROI, which leads us to 6 reasons it’s important to hire a planned giving marketing firm instead of doing it all yourself.
Planned giving marketing companies bring years of experience. We understand where to find planned giving donors.
Because we’ve focused specifically on planned giving marketing and on planned giving donors, we can help fundraisers target ideal prospects who are often overlooked. This helps you and your organization receive marketing benefits faster because the marketing campaign is personalized and targeted. They have had many opportunities to refine and improve the messaging, design, and delivery. Do you want to hire the people who’ve done it effectively hundreds of times or trust your own first-time judgement?
Planned giving marketers have years of experience writing for organizations from outside–instead of from the inside.
This distance allows the marketer to do what is best, rather than what they think their boss wants. Being able to detach that investment makes for more effective planned giving marketing.
A planned giving marketing company takes care of the marketing for you, so you can accomplish more.
A DIY planned giving marketing campaigns makes you become a marketing agency project manager instead of a fundraiser! How much time will it take to manage the entire creative and production process? Do you have the time and talent to write effective copy? What about assessing effective design and photography? Do you have time to research and compare bids for printing and mailing? What about checking colors and proofs? Is your branding and quality representative of your organization? Ready to deal with postage permits and USPS red tape? Ready to haul the boxes of mailers to the post office? It’s a lot of work. We know – we do it all the time and love it!
A planned giving marketing company gives you more time with donors.
The week(s) you take off to write, design, print and mail your planned marketing campaign costs you way more the agency’s cost to professionally manage the project for you. You lose traction and momentum in your own fundraising–and probably even lost gifts because you were overwhelmed by all you had to juggle.
A planned giving marketing company sets up direct marketing campaigns that work while you sleep.
The combination of digital and print marketing is so powerful for a planned giving campaign. If you’re on the fence, don’t wait to get help. Now is better than never. A week of blind cold calls is a week your planned giving marketing campaign could have been in mailboxes, inspiring your donors to respond, bringing in a steady trickle of qualified leads and gifts.
While it requires funds upfront, a direct marketing campaign for planned giving will help raise more in the long run.
Which is preferred: A campaign that only cost $600 + days of DIY labor that raises $3,000, or one that cost $4,000 that raises $10,000, while it allows you to continue your fundraising duties? Don’t let the fear of investing in your planned giving marketing result in more work for lesser results. Pay now, or pay later–and the results are better if you invest upfront!
Planned Giving Marketing Messages that Have Been Tested, Tried, and Proven to Work.
Get an all-inclusive, single-price planned giving marketing solution that sends your donors tested-and-proven messages at scheduled times throughout the year. You'll be able to see who has engaged, so you have more confidence knowing who to call.
One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...
As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it's working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated...
What is the most important thing to communicate during a donor call? Transcript: GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We've found as a frontline fundraising staff,...
How to use stories to increase the rate of respond in your planned giving marketing. Transcript: JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to transition annual fund donors into planned...