6 Reasons to Hire a Planned Giving Marketing Company (Instead of Trying to DIY)
Have you ever thought you could save your organization a lot of money if you didn’t hire a Planned Giving Marketing company, and did all the work yourself?
But what would you say if I told you there’s a big hidden cost of trying to do all your planned giving marketing by yourself. It’s the “high cost of low cost” as one of our colleagues says.
While purchasing the paper writing a letter, and stuffing envelopes yourself seems like it’s the better way to go, you lose two things: effectiveness and efficiency.
The case for using a professional planned giving marketing firm isn’t just the out of pocket cost. There are hidden costs that impact your ROI, which leads us to 6 reasons it’s important to hire a planned giving marketing firm instead of doing it all yourself.
Planned giving marketing companies bring years of experience. We understand where to find planned giving donors.
Because we’ve focused specifically on planned giving marketing and on planned giving donors, we can help fundraisers target ideal prospects who are often overlooked. This helps you and your organization receive marketing benefits faster because the marketing campaign is personalized and targeted. They have had many opportunities to refine and improve the messaging, design, and delivery. Do you want to hire the people who’ve done it effectively hundreds of times or trust your own first-time judgement?
Planned giving marketers have years of experience writing for organizations from outside–instead of from the inside.
This distance allows the marketer to do what is best, rather than what they think their boss wants. Being able to detach that investment makes for more effective planned giving marketing.
A planned giving marketing company takes care of the marketing for you, so you can accomplish more.
A DIY planned giving marketing campaigns makes you become a marketing agency project manager instead of a fundraiser! How much time will it take to manage the entire creative and production process? Do you have the time and talent to write effective copy? What about assessing effective design and photography? Do you have time to research and compare bids for printing and mailing? What about checking colors and proofs? Is your branding and quality representative of your organization? Ready to deal with postage permits and USPS red tape? Ready to haul the boxes of mailers to the post office? It’s a lot of work. We know – we do it all the time and love it!
A planned giving marketing company gives you more time with donors.
The week(s) you take off to write, design, print and mail your planned marketing campaign costs you way more the agency’s cost to professionally manage the project for you. You lose traction and momentum in your own fundraising–and probably even lost gifts because you were overwhelmed by all you had to juggle.
A planned giving marketing company sets up direct marketing campaigns that work while you sleep.
The combination of digital and print marketing is so powerful for a planned giving campaign. If you’re on the fence, don’t wait to get help. Now is better than never. A week of blind cold calls is a week your planned giving marketing campaign could have been in mailboxes, inspiring your donors to respond, bringing in a steady trickle of qualified leads and gifts.
While it requires funds upfront, a direct marketing campaign for planned giving will help raise more in the long run.
Which is preferred: A campaign that only cost $600 + days of DIY labor that raises $3,000, or one that cost $4,000 that raises $10,000, while it allows you to continue your fundraising duties? Don’t let the fear of investing in your planned giving marketing result in more work for lesser results. Pay now, or pay later–and the results are better if you invest upfront!
Looking for help with your marketing? Click the button to schedule a call.
Get help with your planned giving marketing
If I asked you the number one responsibility of your job as a fundraiser, what would you say? Building relationships? Engaging prospects? Finding money? Discovering legacy donors? Could you describe the system you use to accomplish this? The answer would vary based on...
We're a planned giving marketing company, so a common topic we discuss is effective donor communication. After thirty years of studying what works in marketing, the answer is still the same: effective donor communication is personalized. As a fundraiser, you'll have...
So you're ramping up for a capital campaign! You want to avoid donor fatigue so you pause your planned giving during a capital campaign. This way, you can keep donors laser focused. BUT WAIT! But that's not the best way to do things. The two should not affect or...
Have you ever heard the saying, “There’s three sides to every story: his side, her side, and the truth”? Personally, I’ve always found that humorous. But I’ve realized something—it describes some of the conversations we have with planned giving donors. Think about it:...