Your Planned Giving Website Is a Warmup Band
Getting Donors Excited Before the Main Event
Setting the Stage
I used to be a big Van Halen fan, so when I learned they were coming to Scranton, I bought a couple of tickets. But on the day of the concert, I wasn’t excited. I was tired. I had worked all day. I had a two-hour drive ahead of me. To be honest, I almost bailed.
I expected the warm up band to be terrible. Instead, they came out talking about how great Van Halen was! They shared behind the scenes stories of Eddie Van Halen. They got me excited because they connected to something that was important to me: and they reminded me of why I was there.
Their intro warmed me up, just as it was meant to so by the time Van Halen made it to stage, I forgot all about being tired, and I jumped out of my seat.
And it occurred to me: fundraisers need a warm-up band, too! Someone (or something) that will get donor excited about you–even before they see you!
Think of your planned giving website as the warm-up band. This is where you get to prime your prospects.
What if, instead of a warmup band, the event organizers had hired a statistician to come on stage and start reading off a list of facts. I’d have been bored out of my mind. Even at an event like a concert, people need help transitioning from one frame of mind to the next.
YOUR PLANNED GIVING WEBSITE SHOULD PREPARE YOUR PROSPECTS
More than ever before in our history, people are busy, busy, busy. Our brains are fatigued. As a fundraiser, it’s important to remember your prospects’ state of mind when they land on your planned giving website. The job of the planned giving website is to “warm them up” so they’re eager for the “headliner”—that’s YOU!
Too often, planned giving websites try to be the heavy hitter: TONS of information. Boring legal facts. Generic content.
I have good news for you: it’s a very simple process to transform your planned giving website from a boring, information-depot into a welcoming, nurturing warm-up set.
PGMicrosites™ ARE THE PLANNED GIVING WEBSITE OF THE FUTURE
In the past, planned giving websites were used as a digital storage facility. That’s not how things are done anymore. Planned giving websites need to be sleek, easy, clean, and accessible. So that when someone lands on it, they relax. They linger. They are able to shift from confusion to clarity. And guess what? We created one!
The new model for the planned giving website, the PGMicrosite™, is designed to guide prospects to take the next step: to contact you. In the past, fundraisers were asking too much of the website. They expected the website to turn prospects into donors. But that’s not how relationships work.
Get a Modern Planned Giving Website
A new planned giving website gives you everything you need and nothing that you don’t! The clean, modern, responsive design make it easy for your donors and prospects to engage. Call now to get a PGMicrosite.
THE PLANNED GIVING WEBSITE THAT GIVES YOU EVERYTHING YOU NEED AND NOTHING THAT YOU DON’T
The PGMicrosite™ is different because we keep it clean and clear—and include a call to action. So prospects contact you! When you choose a PGMicrosite™, here’s what you can expect:
- Simplicity: Donors are looking for ways to support your mission. Once they realize they can have an impact, they’re eager to contact you.
- Inspiring Content: We’ll help you craft donor stories that inspire prospects to become donors.
- Content that Speaks to the True Audience: We show you how to tailor your content to appeal to your ideal donor prospect.
- Digital Marketing Best Practices: Our web developers will ensure your site complies with digital guidelines.
- Customized & Branded: You’ll be able to use your own custom web address with ZERO support from your IT department.
- Responsive, Modern Design: Your PGMicrosite™ will automatically configure itself to look beautiful on any device.
- Service & Support: Our job is to make your job easier. You can depend on us. Period.
- Fair and Transparent Pricing: You can have a modern, effective website for a fraction of the cost. A one-time setup fee of only $500, then only $1,995 per year with no multi-year contract!
It’s so simple to get started: just give us a call at 484-680-7600 or schedule a time to talk with someone on our team.
Get a PGMicrosite
Call now to find out how a PGMicrosite opens more opportunities for more donor conversations.