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70 ½ vs. 73?
IRA Gifting Ages Explained: 70 ½ vs. 73 Tech Tuesday Other donors like me, make gifts like this. We’ve been hearing some confusion from a lot of clients around the age split of 70 ½ vs. 73 for gifting from an IRA. Which is the correct age? What are the rules around...
Wisdom Wednesday – Are you 85?
Understanding Our Most Senior Donors: A Unique Perspective Wisdom Wednesday Are you 85? I didn’t think so… Listen with intent; every donor has a story. We’ve talked about the mindset of our most senior donors in the past. And we’ll most likely talk about it forever....
Generational Marketing – Traditionalists
Generational Marketing: Connecting with Traditionalist Donors Training Thursday Interact with intent and respect. Traditionalists include those aged 77+ and will be a key group when it comes to your planned giving outreach. Learning how to communicate with this...
Tech Tuesday – IRS Discount Rate
Understanding the IRS Discount Rate for Charitable Gift Annuities Tech Tuesday With the signing of the Consolidated Appropriations Act of 2023 and the provision referred to as Secure 2.0, there is newfound interest around Charitable Gift Annuities* (CGAs). Because of...
Myth 6: “Those Surprise Prospects Must Be Mistakes” — The Power of Unexpected Leads
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM's client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which of their prospects are actively engaging with our planned giving...
Myth 5: “Planned Giving and Annual Giving Work the Same Way” — Quality Over Quantity
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM's client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which of their prospects are actively engaging with our planned giving...
Myth 4: “Open Rates Are Everything” — Why Overall Metrics Alone Don’t Tell the Whole Story
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM's client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which of their prospects are actively engaging with our planned giving...






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